Home > About FIFFA > Re-Branding, “Ferment: Indefatigable Fun For Adults”

Re-Branding, “Ferment: Indefatigable Fun For Adults”

The name of the blog was changed from “FIOFAFI” to “FIFA(OFI)” last month.

“FIFA(OFI)” is of course an anagram of “FIOFAFI”.  Apart from that, there’s little to recommend it as a brand.

With “FIOFAFI”, we played around up to a year ago with what the first “F” might stand for.

After giving it some more thought over the past month, I like “Ferment”.   I’ll keep “Indefatigable” and “Fun” from “FIOFAFI” and “FIFA(OFI)” and “For Adults” for “FIFA(OFI)” and “GIFFA” – so we have “FIFFA”.

It is not entirely coincidental that the blog is renamed “FIFFA” two days before the start of the 2010 FIFA World Cup. 🙂

As was the case with “FAFI” (the prelude to “FIOFAFI”), we are back to a play on “FIFA”.

“FIFFA” also rhymes with “GIFFA”, which to date is only activity to take-off from the blog.

I hope to re-work FIFFA’s identity in the second half of this year, especially its non-football aspects.

For now, the tagline – “Sustaining interests and activities even as we get older”, and the slogan – “Never too old to score”, remain unchanged.

Categories: About FIFFA

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: